Paradigm Shift sign to BEM; announce album



Bad Elephant Music is proud to announce the signing of their latest band: London-based progressive quartet Paradigm Shift!

Originating as a two-person project in 2007 and soon growing into a fully-fledged band, Paradigm Shift combines a diverse range of influences, from metal to electronica, to create a distinctive and wholly British sound: heavy yet precise, with a strong political edge that comes through especially powerfully on their upcoming first album, Becoming Aware, mixed by Rob Aubrey, who has worked with Spock’s Beard, IQ, Big Big Train and many others, and mastered by TesseracT’s Acle Kahney.

Singer and keyboardist Ben Revens says: “BEM seem like one of the rare few labels who really are ‘for the artist’, and we can’t think of a better platform from which to release our debut album ‘Becoming Aware’. We’re extremely excited about moving forward and seeing all of our hard work pay off!”

David Elliott of BEM adds: “This is a band with a very strong pedigree, and it’s clear that this first album is the culmination of years of hard work and innovation. I’m thrilled to have Paradigm Shift joining the BEM family, and I can’t wait for you all to hear them!”

Becoming Aware is scheduled for release in early summer, check out the album trailer….


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